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IU trident


Everything 'official' at Indiana University is required to follow general brand rules and designs. These are comprehensively described here, but the general rules are:

  • There is only one logo that can be used to represent IU, which is the trident–the icon you see at the top here. 
  • Various schools, departments, etc have their individual units represented by lockups, which is a term used to describe the final brand, with all of it's associated fonts, colors, and images. 
  • You are also required to use certain fonts, specifically, Benton Sans, Georgia Pro,and Salvo Serif
    • Any campus computers usually have these fonts preinstalled, but you can also download them from the website.
    • The fonts have different purposes, which you can learn more about here.
  • You are also required to use certain colors, which you can learn more about here.
    • Tip: you can adjust the color in microsoft word by selecting the word, choosing color, and then choose 'more colors' and choose custom. You can add the RGB values for specific IU brand colors. 
  • Photography can be requested from the Communications department. However, these are not open access. It also appears you can use images from but unsure what the licensing around these are.

Further Education & Templates

Further Education

Please take a look at the great powerpoints here that were done for a Library Workshop on Branding!


There are a variety of templates, from general handouts, to banners to flyers available from IU here:

For IU-Libraries Templates, take a look at these:

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